Services
The Marketing and Communications team works in a variety of media and staff members possess a diverse array of specialties.
Design
MarComm produces many of the College’s print publications, from admissions materials to programs for the highest profile events, as well as design services for electronic formats.
Magazine
The College magazine goes to students, parents, faculty, staff, alumni, influencers and friends of the College to support the Washington brand, contribute to the lifelong learning mission of the College and provide an entertaining, informative look inside what is happening on campus and in the larger WashColl family today.
Marketing
Marketing through digital and traditional media is an essential tool in increasing name recognition and the reputation of Washington College. MarComm ensures investments in this area are made strategically and judiciously.
Media Relations
Maintaining relationships with the news media, matching Washington expertise with reporters’ needs, and promoting community engagement and other work from the College to the public ensures that the public is aware of the impact that the College has on our communities. These opportunities also help to raise the profile of the institution in ways that assist recruitment and fundraising and increase institutional pride among our stakeholders.
Learn more about media relations
Social Media
Social media plays a central role in creating community at Washington College and supporting recruitment and advancement goals. MarComm maintains active accounts on designated primary social channels to allow current students, alumni, families, and prospective students to connect, learn, and stay informed about the College and its community. Follow us on Instagram, Facebook, and LinkedIn.
Photography
Our college photographer captures images that illustrate academic and residential life on campus as well as momentous events, offering audiences using our print and digital platforms the ability to get a sense of what Washington life is like.
Videography
Many of the most exciting and interesting experiences on campus have to be seen to be appreciated. MarComm produces videos featuring highlights of big events, promoting College programs, and telling unique Washington College stories.
washcoll.edu
MarComm maintains the institutional website as the digital home of the College. It provides information about programs to potential students, updates about events on campus to people living in Chestertown, and stories about the latest activities of students, faculty, and staff.